Welcome to the Conference

Ned Sherman, CEO/Publisher, Digital Media Wire

View from the Top: The State of the Television Industry

This panel of top decision-makers in the television, online video and consumer electronics industries discuss where America’s favorite medium is heading in terms of content and new digital distribution models and platforms. How do you engage, empower, connect and monetize audiences across platforms? How do the networks maintain their unparalleled national reach while at the same time capturing more desirable demographics and better measurable advertising results?

TRACK A – MONETIZATION PANEL: T-Commerce: Television as a Gateway to Commerce Research shows that 49% of TV subscribers have interest in purchasing goods and services through their televisions, smartphones and tablets (PayPal 2011). This panel will discuss the evolution of television to facilitate transactions over the Internet

 

TRACK B – DISTRIBUTION PANEL: Developing Content for the Second Screen This panel will discuss best practices for developing second screen content as Pay-TV operators, broadcasters and advertisers increasingly embrace tablets and iPads.

TRACK A – MONETIZATION PANEL: New Advertising Models for Social and Connected-TV This panel will discuss the emergence of social and connected-TV advertising and the metrics being used to measure ROI.

 

TRACK B – DISTRIBUTION PANEL: Connected TV and the Software Needed to Empower the Consumer This panel will discuss the development of new connected TVs and the smart technologies such as Automatic Content Recognition (ACR) that are being incorporated into them.

TRACK A – MONETIZATION PANEL: Online Video Advertising: What the Television Industry Needs to Know This panel of experts in online video advertising will discuss the current environment for video advertising, the metrics being used and what works and what doesn’t.

 

TRACK B – DISTRIBUTION PANEL: Content Discovery and Recommendation This panel will discuss the important role that discovery and recommendation now plays in the video ecosystem.

Television Marketing Leadership Roundtable

This panel of leading television marketing executives will discuss the mix and techniques being used to market television and video today and how they see this changing in the years to come.

TRACK A – MONETIZATION PANEL: TV Apps: The Gateway to the Television Experience This panel will discuss the emergence of the app as the gateway to the television experience.

 

TRACK B – DISTRIBUTION PANEL: Preventing Cord Cutting This panel will discuss the extent to which the "cord-cutting" phenomenon presents a threat to the Pay-TV industry and how the industry is countering by developing TV Everywhere, VOD and place-shifting technology into set-top boxes.

Investor Pitches

This session consists of 5 investor pitches from companies focused on technology development for the interactive television space followed by Q&A from our panel of VCs, investors and corporate development executives.

Content Creators’ Roundtable: Making Great Content for Digital Platforms

It all starts with the content: the TV networks, the online video websites, the buzz on social media. This panel focuses on creating content that works on analog as well as digital platforms.