09:00 AM - 09:10 AM

Welcome to the Conference

Ned Sherman, CEO/Publisher, Digital Media Wire
Al Lieberman, Executive Director, EMT Program, NYU Stern School of Business

09:10 AM - 09:55 AM

View from the Top: The State of the Television Industry

This panel of top decision-makers in the television, online video and consumer electronics industries discuss where America’s favorite medium is heading in terms of content and new digital distribution models and platforms. How do you engage, empower, connect and monetize audiences across platforms? How do the networks maintain their unparalleled national reach while at the same time capturing more desirable demographics and better measurable advertising results?

Panelists
Anthony Wood, Founder & CEO, Roku
Bob Benya, President & CEO, iN DEMAND
Joan Gillman, EVP & COO, Media Services, Time Warner Cable
Laura Rowley, Vice President, Video Production and Product, Meredith National Media Group
Moderator: Todd Spangler, NY Digital Editor, Variety

10:00 AM - 10:45 AM

Content Creators’ Roundtable: Making Great Content for Digital Platforms

It all starts with the content: the TV networks, the online video websites, the buzz on social media. This panel focuses on creating content that works on digital platforms.

Panelists
Rich Cusick, Vice President of Entertainment and Women’s Lifestyles, Yahoo!
Reid Genauer, Chief Marketing Officer, Magisto
Shane Rahmani, VP, Corporate Development, Electus
Nick DeMartino, Head of Business Development, Theatrics.com
Moderator: Paul Kontonis, Executive Producer, Soccer Academy and Chairman, International Academy of Web Television

10:45 AM - 11:15 AM

11:15 AM - 11:55 AM

TRACK A – MONETIZATION
PANEL: T-Commerce: Television as a Gateway to Commerce

Research shows that 49% of TV subscribers have interest in purchasing goods and services through their televisions, smartphones and tablets (PayPal 2011). This panel will discuss the evolution of television to facilitate transactions over the Internet.

Panelists
Mike Fitzsimmons, Founder & CEO, Delivery Agent
Tal Chalozin, Co-Founder & CTO, Innovid
Tara Maitra, SVP, GM of Content and Media Sales, TiVo
Sarah Hodkinson, Director of Marketing & Sales Strategy, PayPal Media Network
Moderator: David Reitman, Global Head Digital Commerce, hybris

 

TRACK B – DISTRIBUTION
PANEL: Developing Content for the Second Screen

This panel will discuss best practices for developing second screen content as Pay-TV operators, broadcasters and advertisers increasingly embrace tablets and iPads.

Panelists
Steve Ronson, EVP, Enterprises, A+E Networks
Craig Palmer, CEO, Wikia
Karen Cahn, GM, AOL On Original Video
J.R. McCabe, SVP, Video, Time Inc.
Moderator: Steve Bradbury, COO, Zazoom

12:00 PM - 12:40 PM

TRACK A – MONETIZATION
PANEL: New Advertising Models for Social and Connected-TV

This panel will discuss the emergence of social and connected-TV advertising and the metrics being used to measure ROI.

Panelists
Zane Vella, Founder & CEO, Watchwith
Jordan Kretchmer, Founder & CEO, Livefyre
Andrew Somosi, CEO, SocialGuide
Roger Keating, SVP, Digital Media, Hearst Television
Evan Krauss, President, GetGlue
Greg Rivera, Senior Director, Xbox Advertising Sales, Microsoft
Moderator: Mike Proulx, SVP & Director of Social Media, Hill Holliday, Co-Author, Social TV

 

TRACK B – DISTRIBUTION
PANEL: Connected TV and the Software Needed to Empower the Consumer

This panel will discuss the development of new connected TVs and the smart technologies such as Automatic Content Recognition (ACR) that are being incorporated into them.

Panelists
Mick Darling, Founder & CEO, Tomorrowish
Chris Donahue, VP, Marketing and Publisher Relations, CiiNOW
Matt Durgin, Director, Smart TV Content, LG Electronics
Stefan Maris, Media Interaction and ACR Solution Specialist, Civolution
Moderator: Rick Howe, The iTV Doctor, itvt.com

12:45 PM - 01:25 PM

TRACK A – MONETIZATION
PANEL: Multi-Screen Advertising Measurement: What are the Video Metrics of the Future?

This panel of experts in cross-platform advertising will discuss the current environment for video advertising, strategies for success, the metrics being used and what works and what doesn’t.

Panelists
Jason Lopatecki, Chief Strategy Officer, TubeMogul
Howard Shimmel, SVP, Ad Sales & Sports Research, Turner Broadcasting System, Inc.
Vamshi Sriperumbudur, VP of Platform Product Marketing, YuMe
Christina Beaumier, VP, Global Client Development, Xaxis
Joan FitzGerald, VP, Television & Cross-Media Solutions, comScore, Inc.
Moderator: Ned Sherman, CEO & Publisher, Digital Media Wire

 

TRACK B – DISTRIBUTION
PANEL: Content Discovery and Recommendation

This panel will discuss the important role that discovery and recommendation now plays in the video ecosystem.

Panelists
Ty Roberts, Co-Founder and CTO, Gracenote
Kelly Day, CEO, Blip
Rhodes Mason, SVP, Business Development, Internet Video Archive
Leslie Grandy, SVP, Digital Media, Product & Development, Discovery Communications
Moderator: David Leibowitz, Managing Partner, CH Potomac

01:30 PM - 02:30 PM

02:30 PM - 05:00 PM

Video Pitch Day

2:30pm – 3:00pm: Welcome and Keynote Conversation with RocketHub CEO Brian Meece and Frankfurt Kurnit Klein & Selz PC’s Partner and the Chairman of the Interactive Entertainment Group S. Gregory Boyd
3:00pm – 5:00pm: “Ready for Series A” Start-up Pitches to Investor Panel (10 minutes each followed by 5 question from each investor)

Companies Pitching
3:00pm: Storyhunter
3:15pm: Tomorrowish
3:30pm: Cinematique
3:45pm: Comenta.tv
4:00pm: SendtoNews
4:15pm: MOX.tv
4:30pm: Zazoom
4:45pm: Buzztala

Investor Panelists
Mike Lee, General Partner, Rogers Venture Partners
Harry DeMott, General Partner, Raptor Ventures
Andrew Cleland, Managing Director, Comcast Ventures
Scott Levine, Managing Director, Time Warner Investments
Janet Tsai Dargan, Senior Advisor, Media Tech Consultant, Siemer Ventures

02:30 PM - 03:15 PM

Television Marketing Leadership Roundtable

This panel of leading television marketing executives will discuss the mix and techniques being used to market television and video today and how they see this changing in the years to come.

Panelists
Linda Schupack, EVP, Marketing, AMC Networks
Don Buckley, EVP, Program Marketing & Digital Services, Showtime
Moderator: David Berkowitz, Chief Marketing Officer, MRY

03:30 PM - 04:15 PM

TRACK A – MONETIZATION
PANEL: TV Apps: The Gateway to the Television Experience

This panel will discuss the emergence of the app as the gateway to the television experience.

Panelists
John Kosner, Executive Vice President, ESPN Digital and Print Media
Neil Katz, Vice President/Editor-in-Chief of Digital, The Weather Channel
Jason Forbes, EVP & GM, zeebox
David Cohn, VP, Music & Media Partnerships, Shazam
Moderator: John Collins, Managing Director, Broadcast & iTV (Local), Media Storm

 

TRACK B – DISTRIBUTION
PANEL: Preventing Cord Cutting

This panel will discuss the extent to which the “cord-cutting” phenomenon presents a threat to the Pay-TV industry and how the industry is countering by developing TV Everywhere, VOD and place-shifting technology into set-top boxes.

Panelists
Jonathan Bokor, SVP Director of Advanced Media, MediaVest
Stephen Layne, EVP, Business Development, PacketVideo
Joanne Waage, VP, Business Development & Programming, MobiTV
Moderator: Mark Donnigan, General Manager, Dune HD Americas

04:15 PM - 05:00 PM

Streaming Your Way: Putting the Customer First in the Next Wave of Digital Entertainment

Hosted by:mgosmall

How can the digital entertainment ecosystem better put customers at the center of their own entertainment experience?

Panelists
John Batter, CEO, M-GO
Adam Sutherland, SVP, Global Strategy & Business Development, National Geographic Society
Matthew Evans, SVP, Digital, Nickelodeon
Amy Singer, Strategic Partner Development, YouTube
Moderator: Shahid Khan, Co-Founder and Chairman of the Board, Mediamorph, Inc.

05:00 PM - 05:30 PM

Keynote Conversation

Vivian Schiller, SVP/Chief Digital Officer, NBC News
Interviewed by: Mike Vorhaus, President, Magid Advisors